Whether viewed as an icon of food expertise and reliable products or as a real person, Betty Crocker’s luminous career endures. At nearly 100, she can still be counted on to offer reliable and accessible recipes, sound cooking and baking advice and dependable products to this and future generations of home cooks and bakers. She — or rather, the multi-talented team behind Betty — is still dedicated to working for, “all of you who like to minister to your dear ones by serving them good food,” as she wrote in the preface of the “Betty Crocker Picture Cook Book” in 1950.